Together We Can Nourish Communities with the Universal Comfort Food
Every Good Soup has a Story
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Soup Sisters and IPS
Why This Is Different
This partnership represents a true first in foodservice. IPS has shown remarkable leadership and heartfelt courage by choosing to represent Hug in a Bowl as a cause-driven brand—without taking a commission—so that 100% of profits are returned to the Soup Sisters charity to help mitigate hunger in communities nationwide.
It’s a brokerage model built not on margins, but on mission. This is more than a collaboration; it’s a legacy partnership and one that IPS representatives can be genuinely proud to stand behind.
This isn’t just a product launch. It’s a new way of doing business.
There is an affordability crisis in Canada, and food insecurity rates are higher than
ever before.
Not only are we in a hunger epidemic, but we are also in a nutrition deficit.
In Canada, an affordability crisis has led to unprecedented levels of food insecurity, with 53% of Canadians concerned about feeding their families with 8.7 million people face food insecurity. 1 in 3 kids are going to school hungry and families are making impossible choices.
We operate a MISO model of giving.
Money In Soup Out!
Our small but mighty team runs with just 6% allocated to administration, and we operate with no traditional overhead expenses, ensuring donations
go directly to nourishing communities.
4.5 Million
Hugs in a Bowl
15,000+
complete meals per month
100,000+
soup-making volunteers
Imagine the impact we could have together!
This isn’t a marketing campaign. It’s not a limited-time promotion. It’s a values-led partnership that puts foodservice at the center of real community impact.
What you’re being asked to sell is a great product—but also a story that matters.
Introducing Hug in a Bowl Soups
Nutritious, high-quality soups crafted for food service — every purchase helps fund Soup Sisters food security programs.
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Premium, chef-crafted soups
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Heat & serve convenience
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Consistent quality, scalable production
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Nutritionally balanced and comforting
Suitable for:
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Schools & Universities
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Corporate dining
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Hospitality
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Contract foodservice
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Restaurant Menu’s
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Retail
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Healthcare & Senior Living
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Camp Catering
Premium ingredients
Soup you would be proud to serve at your table — made with premium ingredients and chef-crafted flavours.
Food service - ready
Food service-ready, bulk packaging, direct shipping, and favourable pricing and margins.
Meaningful impact with every order
Every order supports communities in need, providing nourishment while helping you build a more socially responsible business.
Local food security
Every case sold helps fund Soup Sisters food security programs. When you buy from us,
you are also helping communities in need.
Proudly made in Canada
Proudly made in Canada and serving Canadians since 2009. Commercially with zero food waste.
Uncompromising quality
Crafted with simple, high-quality ingredients and Canadian top-chef inspired recipes that you would be proud to serve at your own table.
TASTE WHAT YOU GIVE
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Customers can taste the exact same soup that is delivered to communities in need
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No separate or lesser “donation product”
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No compromise on quality or dignity
“The very same soup you would be proud to put on your own table is the same soup we deliver to mitigate hunger
in communities nationwide."
Same soup. Same quality. Same care.
Testimonials
Bonnie and Sharon
Nick
Nykita
Jay
