Together We Can Nourish Communities with the Universal Comfort Food
Every Good Soup has a Story
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Soup Sisters and Morton Food Service
Why This Is Different
Independent restaurants aren't just looking for quality products right now—they are looking for stories that
resonate with their diners and reflect their values.
We want to invite Morton Foodservice to lead an industry first: a partnership between an independent broadline distributor and a dedicated cause brand, bringing Hug In A Bowl premium soups to commercial kitchens across the region.
Why This Makes Sense for Morton:
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Turnkey Quality for Operators: Chef-crafted, high-quality soups that save labor in the kitchen without sacrificing taste or plate presentation.
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Earned-Revenue Impact: Every case sold directly funds Soup Sisters charitable programs, giving operators a turnkey way to give back to the very communities they trade in.
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A Distinct Competitive Edge: Equips your sales reps with a story no other distributor is telling. It’s an easy "yes" for restaurants that want their purchasing power to do more than just manage margins.
This isn’t about just adding another SKU to your catalogue.
It’s an opportunity for Morton to pioneer a new distribution model—
one built on local community connection, shared mission, and exceptional food.
There is an affordability crisis in Canada, and food insecurity rates are higher than
ever before.
Not only are we in a hunger epidemic, but we are also in a nutrition deficit.
In Canada, an affordability crisis has led to unprecedented levels of food insecurity, with 53% of Canadians concerned about feeding their families with 8.7 million people face food insecurity. 1 in 3 kids are going to school hungry and families are making impossible choices.
We operate a MISO model of giving.
Money In Soup Out!
Our small but mighty team runs with just 6% allocated to administration, and we operate with no traditional overhead expenses, ensuring donations
go directly to nourishing communities.
4.5 Million
Hugs in a Bowl
15,000+
complete meals per month
100,000+
soup-making volunteers
Imagine the impact we could have together!
This isn’t a marketing campaign. It’s not a limited-time promotion. It’s a values-led partnership that puts foodservice at the center of real community impact.
What you’re being asked to sell is a great product—but also a story that matters.
Introducing Hug in a Bowl Soups
Nutritious, high-quality soups crafted for food service — every purchase helps fund Soup Sisters food security programs.
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Premium, chef-crafted soups
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Heat & serve convenience
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Consistent quality, scalable production
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Nutritionally balanced and comforting
Suitable for:
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Schools & Universities
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Corporate dining
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Hospitality
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Contract foodservice
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Restaurant Menu’s
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Retail
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Healthcare & Senior Living
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Camp Catering
Premium ingredients
Soup you would be proud to serve at your table — made with premium ingredients and chef-crafted flavours.
Food service - ready
Food service-ready, bulk packaging, direct shipping, and favourable pricing and margins.
Meaningful impact with every order
Every order supports communities in need, providing nourishment while helping you build a more socially responsible business.
Local food security
Every case sold helps fund Soup Sisters food security programs. When you buy from us,
you are also helping communities in need.
Proudly made in Canada
Proudly made in Canada and serving Canadians since 2009. Commercially with zero food waste.
Uncompromising quality
Crafted with simple, high-quality ingredients and Canadian top-chef inspired recipes that you would be proud to serve at your own table.
TASTE WHAT YOU GIVE
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Communities in need receive the very same soup your customers enjoy.
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No separate or lesser “donation product”
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No compromise on quality or dignity
“The very same soup you would be proud to put on your own table is the same soup we deliver to mitigate hunger in communities nationwide."
Same soup. Same quality. Same care.
Testimonials
Bonnie and Sharon
Nick
Nykita
Jay
